Un rendez-vous sur le salon CFIA

The Krones subsidiary Evoguard was for the first time an exhibitor at the CFIA in Rennes. Head of Sales and Product Management at Evoguard, Constantin Anastasyadis, was present, and told us all about it.

The CFIA was held in Rennes from 12 to 14 March 2019. It’s a trade fair for the food industry, at which almost exclusively francophone customers familiarised themselves with the latest innovations and exhibitors showcased themselves and their products. And indeed, this year, too, the visitors came mostly from France, but there were prospects from North Africa and Spain as well.

Within the framework of the rolled-out Evoguard strategy, in which the French market plays a particularly important role, we decided to take part in the CFIA from 12 to 14 March 2019. The CFIA is one of the premier trade fairs for the food-processing sector: here, all major vendors of components for this industry meet up once a year.

So the fair is attended by both end-users and machinery/line manufacturers, keen to familiarise themselves with innovations, foster existing contacts, and establish new business relationships.

Evoguard was a first-time exhibitor at this fair, after visiting it last year to gain an impression of the event. On our small but informative stand, we were able to spotlight our components and explain to the visitors their advantages as exemplified by the exhibits on show. In this context, we established interesting high-potential contacts, and boosted our awareness profile. The bandwidth extended from a small restaurant that was seeking a pump for fish soup to supermarket chains possessing over 50 production plants all over the country, and for whom the issue of Industry 4.0 is playing a progressively more important role. These contacts gained will now be followed up by our local Evoguard sales people, so that we can further cement our brand awareness on this market.

Our fellow-subsidiary HST from Dassow also took the opportunity to showcase itself and its product range.

In view of the fact that all our competitors were exhibitors there, we are convinced that this is an important platform for successfully disseminating Evoguard’s message on the French market. We have the right products and ideas. The next CFIA in Rennes is scheduled for March 2020. The fair was a very rewarding experience for us. We will be returning. Au revoir et à bientôt à Rennes!