Time for a make-over!
At last! The Krones.shop has been visually revamped to include optimised functions and features.
More modern, more functional, more distinctive: that was the goal for my colleague from the shop’s management, Sandra Schwaiberger, who was responsible for the “Krones.shop Redesign” project in conjunction with the Babiel agency. “I’m delighted that we’ll be able to showcase the new design of the Krones.shop right in time for the BrauBeviale 2018 in Nuremburg. The Krones.shop has now been given a more contemporary look & feel, modelled on the corporate design of Krones AG. At the same time, we’ve revamped some of the functions and features, and improved the site’s user-friendliness.”
What was the reason for the redesign?
There were plenty of reasons! The most important of them was to ensure an improved user experience. Moreover, the aim was to create a maximally harmonised visual appearance worldwide. Because thanks to growing internationalisation the Krones.shop is already available in more than 120 different countries.
So what has actually changed?
Some revamped functions plus a clearer structure will now be accompanying the user on his way through the shop. So the client or the Krones fitter is offered not only spare parts but also all the requisite information and services. After all, experience has shown that users often need more than just one spare part. A new navigation concept will in future delimit Krones’ product and service worlds clearly from each other, taking the client to the product he wants in next to no time. With the aid of the digital eCAT parts catalogue, the ordering process in the revamped shop is even simpler: an intelligent search function enables the client to quickly find the right assembly for which a spare part is required, which can then be effortlessly ordered thanks to detailed drawings and descriptions. Because the ordering process, too, features improved user prompting. Tried-and-tested functions like fast article identification or Excel uploading are likewise more prominent – and thanks to a progress display the buyer can see at any time what step in the ordering process he has currently reached.
Have we whetted your curiosity?
Then please take a look at our new Krones.shop: https://shop.krones.com