The Krones Sales Regions are looking forward to drinktec 2013: CHINA
China is the world’s third-largest beverage market, behind North and South America. The Chinese love beer. There’s no other packaged beverage they drink more of. The highest growth rates, though, are for water, the Middle Kingdom’s second-most-popular thirst-quencher. Consumption of packaged water is predicted to rise by an annual average of around 9 % up to 2017. (Source: Euromonitor)
We talk to Jianxin Feng, Senior Vice President Sales China, about the drinktec and its importance for China as a region and our clients there.
Ms Feng, the drinktec is fast approaching. How important is it for the clients, particularly in your own region?
At the drinktec – one of the most important international trade fairs for the Chinese clients – visitors have high expectations of the new technologies and concepts designed for the liquid-food and beverage industries. And they’re very interested in seeing what Krones will be exhibiting. The fair also offers clients a platform for comparing vendors, communicating with other clients, and checking the potentials available on the European market.
What does the beverage market look like in your region? What Krones themes are of particular interest for your clients?
The Chinese beverage market has for years now been one of the most important markets for Krones worldwide. Despite the effects of decelerating economic growth, China’s beverage market has huge potential. By the end of 2012, 11,355 Krones machines had been delivered to China. Chinese clients are interested in eco-friendly, energy-economical line concepts, high-speed lines, aseptic lines, turnkey projects and lightweighting. Another area that interests Chinese clients is simple, user-friendly operator control.
What do you personally expect from the drinktec? Is it still the industry’s most important sectoral meet-up?
Personally, I’m looking forward to welcoming our Chinese clients and having an opportunity to present our latest technologies, while at the same time strengthening our relationships with existing clients on a mutually supportive basis. I wish all Chinese clients a wonderful time at the drinktec. And every success for Krones, of course!
Comments
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Beverage market is one of the most strong markets in China which have the quickest growth in the past ten years, though the macro-economic growth rate decreases a little bit this year, economic growth forecast for next year is still optimistic, so we have confidence for next year. on one hand, with the adjustment of investment structure, more and more investors will seek opportunity in the popular consumable market, like high quality water, health care beverage, innovative package etc. On the other hand, both government and the consumer increase emphasis on food quality and security, more and more clients especially some new comers will choose the most reliable Krones machines, and this will also help them to win a high starting point. Drinktec is the most important event of beverage industry, it will help Chinese customer to learn the latest technology and the machine development trend, especially the new technology of Krones, and a profound understanding of the leading position of Krones company via the Drinktec.
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Drinktec is the biggest exhibition for the industry worldwide, it is really important opportunity for Krones to show our lastest technology. For Chinese customer, we should consider to focus on two kinds of areas: traditional big customer reduce their investment but focus on higher speed line; small customer want to buy good/import machines, we should have more flexiable solution and action to get small customers. With Drinktec, we can know more from our customers, and with analysis we can do more.
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It is getting closer and closer! The most valuable point is that all the Chinese custoemr can have a glimpse of the latest filling technology, this will deeply impress them. DrinkTec can definitely motivate Chinese investment again, it will bring a bright future for beverage packging industry!
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The beverage industry in China has experienced robust growth in recent years, which is of little surprise given that the country's population increases per year. It is safe to assume growth will continue in the near future as the percentage of beverage industrial in China.
Good Luck! KRONES China Team!
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Through communication with associationas and customers, I felt that all the industry in China is excited about drinktec. All the people are looking forward to see new technologies and concept at this largest exhibition. It's definitely a great chance to further rise Krones brand image and spread our influnce to Chinese customers. Although the economic decelerating has impacted Krones business temporarily, the influnce of customers will last long.
Personally, as my first drinktec, I feel very excited and curious. I'm looking forward to see this huge event, and I believe it will give me deep impression and positive influnce for my following work.
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Drinktec was deemed as technical representatives of highest level and best innovations around world by Chinese customers. Although decession happens, traditional VIP customers reduced their investments, there are new proporous new customers which booms like bamboo after the raining, to catch the market which was occupied by big manufacturer. In a long run, increasing still foreseen for the next years.
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