Properly prepared for the fair – Krones’ sales people are eagerly looking forward to the drinktec

The drinktec is fast approaching, and the preparations by our sales people are in full swing: appointments with clients are being scheduled, the final quotations drawn up – everything has to be ready in about five weeks’ time. Then it’s all systems go for five work-intensive but at the same time exciting and stimulating days at the fair.

Behind the scenes, in the sales organisation, the planning work for this prestigious quadrennial event has been ongoing since the beginning of 2013. “At the drinktec, it’s always pretty crowded and all our clients, particularly the decision-makers in our sector, are going to be there. So everything has to be in place and running smoothly right from the start”, explains Astrid Haitzer, who heads the sales organisation. No wonder, since at drinktec 2013, there’s going to be plenty on show for customers from all over the world in Hall B6. At the main information desk, the visitors are centrally welcomed, and then passed on to the sales colleagues responsible at the individual regional desks:

  • Europe
  • Eastern Europe/Russia/CIS
  • Asia-Pacific/China
  • Americas
  • Africa/Middle East

Besides the numerous exhibits and theme islands, the exhibition space once again provides a generously dimensioned catering area, where evening-time events for the clients will be held as well. The drinktec, as the world’s biggest trade fair for the beverage and liquid-food sectors, enjoys an excellent reputation in the industry, which is why visitors are expected to attend from well-nigh each of the planet’s nations. So besides our colleagues from Domestic Sales, all of Krones’ subsidiaries and agencies worldwide will be present.

Well, this means there’s plenty to organise for the drinktec in Sales. The relevant setup has to be coordinated, all the events planned, and, of course, his colleagues round the globe supplied with all the requisite information on the fair. He’s assisted in this by the executives responsible for the specific regions and key accounts. They manage the regional desks, coordinate the stand personnel, look after the clients from their region, and assure a steady flow of information to staff worldwide.

At regular meetings, they are briefed on all issues themed round the fair. Even though there’s still quite a bit to do before the fair opens its doors on 16 September – all our sales people are looking forward to drinktec 2013.