Dubai, we’re on our way!

On 31 October, we shall be out in the desert. But not in order to view one of the world’s highest buildings or take a dip in the sea. No. We’ll be at one of the premier food and beverage trade fairs in the Near East. From 31 October to 2 November, the sector’s entrepreneurs will be gathering at the Gulfood Manufacturing in the United Arab Emirates. Krones will of course once again be one of the exhibitors.

As the population grows in the Near East, so do the new trends in the food and beverage sectors. Thus the rising status of the Gulfood Manufacturing is not at all surprising. The fair has already acquired a similarly high level of perceived importance as the Anuga FoodTec in Germany.

But what exactly will the fair be offering?

The annual event primarily offers a huge choice of highly disparate solutions for food and beverage production, focusing on ingredients, processing, packaging and logistics. 80,000 square metres of exhibition space will be showcasing solutions not only for beverages, but also for meat, confectionery, dairy and bakery products.

And what will Krones be offering at Gulfood Manufacturing?

At the fair, we shall be prioritising the subject of water. After all, Dubai is a desert nation and quite in general the Near East is short of water – so its treatment is an obvious keynote topic for us. The 100 square metres of our stand will be accommodating not only Krones itself, but also our subsidiaries KIC, Syskron, HST, Kosme, Evoguard and System Logistics.

This is the fourth time we shall be exhibiting at this fair, and we’re already looking forward to it enormously! And perhaps we’ll be seeing each other on our stand at the fair – D1-24/E1-4 in Hall 1? That would be great 😉