From May 2016 to October 2020, Juliane Dorn supported the Krones trade fair team in Corporate Communications. Having started as a working student with the background of an apprenticeship and a Bachelor of Science in economics, she was then mainly responsible for organizing exhibitions in Africa, as well as supporting Europe and the Eastern World. Her tasks were to implement and develop various event formats. But also, elaboration of the (fair) event portfolio, strategy / process development and competition monitoring concerning global communications were part of her work, to strengthen the B2B branding of Krones.
A truly unprecedented trade fair spring! The Leipzig Book Fair cancelled. The HANNOVER MESSE cancelled. The ITB in Berlin, the world’s largest travel fair, cancelled. The Craft Brewers Conference, the…
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