Getting to know Indian craft brewers
Krones is always looking for new and interesting opportunities to meet new and existing customers. One example is Craft Drinks India, India’s first comprehensive trade show for Beer, Spirits & Wine production technologies. It took place in the Manpho Convention Centre in Bengaluru on 3rd & 4th July 2019 – and Krones joined as one of the exhibitors for the first time this year.
And to me, it really felt like a small little craft brewing world: from day one onwards, Krones India completely indulged into the fair and the whole team thoroughly enjoyed the atmosphere. We had two successful days full of opportunities to learn more about crafted drinks and process technology – and we could also show visitors more about the Krones portfolio.
As my colleague Severin Thomandl described, “we could show many breweries that Krones does not only have technologies for huge breweries, but that we can also supply solutions for smaller craft brewers. And they know our name and portfolio now and got to know a contact person.” One really good possibility to introduce Krones was his presentation for visitors of the show, where he presented the Steinecker product portfolio.
The Krones sales team had the chance to meet many current customers and potential customers face to face – one of the most important aspects of trade shows in my opinion. And we had many good conversations with brewers from the regions – bigger ones, but also with small breweries that are expected to grow in the next years. So we are really looking forward to being part of the development of the Indian craft beer market.
Look through our picture gallery and get an impression of what was going on!
